April 21 Deadline: Google To Boost Mobile Sites For Phones, Less So For Tablets & Desktops

Google Clarion Call for Mobile

“Google Will ‘Kick Your Butt’ If Your Site Is Not Mobile Friendly” – Marketing Digest

Same Old, Same Old: Mobile Marches On
If there were ever a time to update your digital content to ensure mobile devices can best show your web site to customers, now is the time.

Google Sets Mobile Gauntlet Date at April 21
Google: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” Click For Entire Letter from Google

Greg Goaley, President of WinCommunications in Des Moines, Iowa, is a former copywriter and creative editor, and a 25-year digital content strategist and provider. Kathryn Towner is President of WinM@il USA, a former 15-year sales rep for Random House/McGraw-Hill, and a 20-year permission-based email publications consultant and provider.