When done poorly, text marketing can infuriate customers and properly put your company or interest in the doghouse for a long time. When done well, text marketing can enamor customers and encourage affinity — but only if it is permission-based and follows best practices, such as those outlined in a summary of the Mobile Marketing Association’s Code of Conduct and the MMA’s documented Code of Conduct here. According to the summary: “It is only through industry support of strong privacy guidelines that the power of mobile marketing can reach its full potential.
And then here is a full-throated endorsement of mobile and text marketing, from mobile and text marketing firm Nexus SMS:
Greg Goaley, President of WinCommunications in Des Moines, Iowa, is a former copywriter and creative editor, and a 25-year digital content strategist and provider. Kathryn Towner is President of WinM@il USA, a former 15-year sales rep for Random House/McGraw-Hill, and a 20-year permission-based email publications consultant and provider.