Category Archives: Small Business

“Mobilegeddon” Fallout: Google’s April 21, 2015 Mobile Search Algorithm Changes

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Image Source & Credit: SearchEngineLand.com. They and others are already calling winners and losers, but it’s far too early to say for many reasons.

How Mobile-Friendly For Search Is Your Web Site? Click Google’s Test Site To Know Whether Your Site Mobile-Friendly

Mobile Phone Advantages Are Clear, As Search Is Always Changing
Although the verdict is still out on Google’s major mobile search changes on April 21, 2015 — which could lessen or boost your web site’s chances of showing up for your customers — changes for better or worse (depending on any changes for your site’s “searchability”) are happening. Preliminary data show that important brands have suffered significant declines, at least for now.

For example, according to SearchMetrics, megasites like Reddit.com (27% loss in percent of actual visibility), NBCSports.com (28% loss) and WalmartStores.com (31% loss) have seen losses in the number of mobile users who had previously searched keywords and phrases that Google had generated for these sites.

Declines for these sites, amid likely upticks for others, has happened in just six days, according to the full Search Metrics report.

Changes Will Be Dynamic Over Time
But that’s the catch: It’s really quite early, as the planet is not even a full week into this. Whether Google is chasing its tail to catch up and reveal to researchers what changes are occurring (Google’s blogs are saying that mobile site search has gained a 5 percent uptick), or whether currently “deposed” sites need to improve their mobile SEO — OR whether a likely untold number of other factors apply — these worldwide changes to Google’s search markers will continue dynamically to show up over time.

So, much more later.

Greg Goaley, President of WinCommunications in Des Moines, Iowa, is a former copywriter and creative editor, and a 25-year digital content strategist and provider. Kathryn Towner is President of WinM@il USA, a former 15-year sales rep for Random House/McGraw-Hill, and a 20-year permission-based email publications consultant and provider.

Internet As A Utility? FCC Tips Net Neutrality Hand Before Feb 27 Vote

FCC Chairman Tom Wheeler: This Is How We Will Ensure Net Neutrality
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Utility Talk Concerning – Critics Might Allege Government Takeover, Proponents Argue that Wheeler’s Proposal – As Announced – Prevents Corporate Internet Takeover – Broadband & Telecom Traffic Required To Provide Equal Access to All Content Requests – No Fast or Slow Lanes for All People and All Companies with Internet Access

Greg Goaley, President of WinCommunications in Des Moines, Iowa, is a former copywriter and creative editor, and a 25-year digital content strategist and provider. Kathryn Towner is President of WinM@il USA, a former 15-year sales rep for Random House/McGraw-Hill, and a 20-year permission-based email publications consultant and provider.

Molecular Computing Will Come Before Quantum Computing

Future of Computing – I’ll Take Mine Molecular, not Quantum, Yet.

The great Makio Kaku, American communicator and popularizer of science, futurist, theoretical physicist, and Henry Semat Professor of Theoretical Physics at the City College of New York, discusses the future of computing above.

Computers Already Exist on One Carbon Atom
Although quantum computing gets a lot of press over molecular computing, Kaku reasons that molecular technology will take hold in terms usability and scale, well before quantum scientists and programmers work out the instabilities of basic quantum mechanics. Molecular computers already exist, based on molecular transmitters made on graphene, otherwise one layer of carbon developed on what Kaku calls “a giant sheet…the smallest molecular computer we have is one carbon atom.”

Greg Goaley, President of WinCommnications in Des Moines, Iowa,  is a digital content strategist and provider, and Kathryn Towner is President of WinM@il USA, a 20-year permission-based email publications consultant and provider.